Who’s your market and how do you reach them? The Ultimate Barista Challenge® Sponsorship Program offers an excellent opportunity to associate your business, products and services with the latest newest coffee & espresso competition concept before an audience of thousands of decision-making restaurant and hospitality executives.

The Ultimate Barista Challenge® China is unlike any food or coffee competition seen before with a unique format of diverse short challenges designed to entertain and amaze spectators, highlighting skills, companies & products that will improve coffee quality and bottom line profits in food and hospitality service, restaurants, cafes and coffee houses. Ultimate Baristi are professional competition baristi who compete in a new and exciting dueling format on the main exhibition floor where attendance is highest!

By supporting The Ultimate Barista Challenge® China to promote your business you also supports exceptional quality coffees in a foodservice environment. We need your support. It is your time to be associated with the latest in coffee trends and quality and show your customers you are on the cutting edge.